Since Certus entered the market in 2015, we have driven transformation in the tire inflation market, a process that began with technology and extended to seeking out strategic partners with aligning visions who were uniquely positioned to help take that transformation—as well as the company’s aggressive nationwide growth—to the next level. Those strategic partners include:
Lil’ Drug Store Products
As of September 30th, 2016, Lil’ Drug Store Products, headquartered in Cedar Rapids, Iowa, acquired a minority interest in Certus. LDSP is the leading convenience store provider in Health & Beauty Care. To date, LDSP serves over 125,000 convenience stores across the country. LDSP and Certus have aligning interests in making sure convenience store operators are able to provide the best products and services for their customers.
“Lil’ Drug realized immediately that the Certus vision of completely changing how the tire inflation industry operates aligned very well with our own goals of bringing additional value to our convenience store clientele,” said Jeff Pitz, CFO, Lil’ Drug Store. “We are excited about the opportunity to work together to change the industry.”
Going forward the LDSP sales team will leverage their strong brand and senior level relationships to take the lead on identifying convenience store operators who are looking to improve the customer experience, as well as create a new level of transparency and accountability as it relates to the tire inflation category. Mr. Pitz, who was instrumental in forming the strategic partnership, will now be a member of the Certus Manufacturing Board of Directors.